Reduce overload

Your brain receives constant input from the five senses (sight, sound, hearing, smell and touch), and a stream of electrical impulses via the nervous system (hunger pangs, hormonal signals, toilet urges). At the same time, your thoughts generate emotions and trigger behaviours. To reduce overload, the brain’s solution is to automate all regular activity into habits.


...exist in every area of human function — how you think, what you say, actions you take, risks you avoid. Every habit is a learned behaviour. Formed by practice over time, habits become so effortless that we describe them as ingrained. Coping mechanisms are essentially habitual strategies used in the face of stress or trauma to manage painful emotions. Occasionally, a learned behaviour goes off track, developing into an irrational phobia or compulsive addiction.

    Up to 95% of your day on autopilot!

    Every habit is based on a neurological feedback loop with four steps (trigger, craving, behaviour, reward). Setting a goal kickstarts this psychological process to create a positive habit. Unfortunately, troublesome habits also develop easily, because the key to success in habit formation is repetition.

    Unproductive habits are wasteful 

    Poor relationships, emotional imbalance and missed targets signify habit dissonance. Do you recognise these problematic habits?

    • Smoking
    • Snacking
    • Cravings
    • Nailbiting
    • Knuckle-cracking
    • Bedwetting

    If your habit seems inescapable, know there are just FIVE steps to cracking the code. Create more effective behaviours right now…